How to Add a Business Card to Your Email Signature

Whether you are sending out an email blast to all your customers or a detailed message to a business
partner, you need to provide the necessary contact information while sticking closely to the company’s brand. It’s important to standardize signatures or you could end up sending mixed messages which may, or may not, include all the right information.

A simple and effective way to avoid problems like this is to include your business card in the signature.  This digitized version of your standard, printed card is a simple and effective way to carry your branding  into your emails, look professional, and make it easy to get in touch. Before adding to your signature, learn about the 10 Crucial Parts to a Business Card - making your card and signature even more powerful.

Learn why the business card should be incorporated into an email signature.

Why Include a Business Card Instead of Text Information?

Many companies have a standardized text format in the signature that includes the relevant contact
information. This is a simple and easy way to provide your basic details, but it doesn’t necessarily convey your business brand. The image of your business card at the bottom of the email will draw the eye to the contact information and help establish the other elements of your brand in the minds of the recipient.

We are also used to seeing and using business cards, and so the eye will immediately pick out the
relevant information without having to scan through extra text.

A Simple Process

First and foremost, when we talk about adding a business card as a signature, that’s exactly what we
mean. Do not add the image of your card as an attachment. The goal should be to make it easy to see,
and an attachment requires an extra click that no one wants to make. Many people are even (justifiably) hesitant to open up an unknown attachment.

The electronic version of your business card should include the same information and format as the
paper one. This is simple enough to ensure if you simply scan the card into a computer or still have
access to the digital file from your original design. As long as it is a .jpeg, .png, or fig file, you’ll be good to go. Once you have this image, the next steps may differ depending on your email platform, but in general the process follows some simple steps.

Step 1. Upload the image to the webserver. You could also use a photo-uploading site if you don’t have a website or access to the webserver.

Step 2. Go to the “Preferences” or “Options” in the email client. This is where you should be able to find the tool that allows you to modify an email’s signature. (Assuming the client allows HTML
changes.)

Step 3. Use HTM code similar to : <img src=http://www.yourcompany.com/businesscardfilename.jpg
height=200px>. The height can be set to different sizes if you wish, but any more than 200 to 250
will probably look unprofessional.

Certain programs like Outlook may have different options and require a specific format for electronic
business cards, so be sure you test the results internally before you start sending emails outside the
company including is a great way to make sure your brand carries to every element of your marketing and that everyone in the company presents a unified image. It’s important to be consistent and professional, even on the simplest emails.

Try including your card and see what kind of difference it makes.

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